01SC 00 / In-house marketing teams
Build your team'svideo skillsin-house.
Many marketing teams find in-house video a struggle.
It's not your team's fault. Most marketing teams have had little training in video planning and production. The result is video that isn't quite on brand, hours lost figuring out equipment and software, and editing sessions that end in a video nobody is happy with, without knowing why.
I meet your team where they are, with a tailored plan to build their video capability through training and coaching on your real projects: strategy, planning, shooting and the edit. The result is more video from the people you already have, on brand, with results you can show.
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20 years producing video forGrain Farmers of OntarioSyngentaOMAFRAOntario Mutual Insurance AssociationActivaFarm & Food Care Ontario20 years producing video forGrain Farmers of OntarioSyngentaOMAFRAOntario Mutual Insurance AssociationActivaFarm & Food Care Ontario
SC 01 / Where most teams are
Your team was handed video.Nobody handed themany training.
You're not alone
54%
of companies now have an in-house video team, up from 36% two years earlier. More of that work falls to marketers and subject experts, not video specialists.
Source: Wistia, 2026 State of Video ↗62%
of marketers feel at least one negative emotion when they're asked to make a video.
Source: VEED survey of 800+ marketers ↗If any of these sound familiar, you're in good company. Most teams I meet are here.
01
02Are hours disappearing into editing software?
03Is there no one with video experience checking work before it goes out?
04Are your videos getting views but no results?
Good people shouldn't have to learn video by trial and error.
SC 02 / The answer
Keep video in-house.Build the skills to do it well.
You don't need an agency for every video, or a full-time video hire. Your own people need the skills. I train and coach your team through real projects, from the plan to the shoot to the final cut, and review their work until the next video is easier than the last. For larger teams with a steady pipeline, I can also act as your part-time senior video lead.
01 · Your team keeps
The camera, the edit, the ideas, the credit. Video stays in-house and gets better every month.
02 · I bring
A producer's eye and a marketer's head: strategy, planning, directing and reviewing, from 20 years of video for brands like GFO, Syngenta and Ontario's mutual insurers.
03 · You get
Video that looks professional and gets results, at a fraction of an agency or a full-time hire.
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SC 03 / Who I am
Twenty yearsmaking video.Now I teach it.
I've spent 20 years taking marketing briefs from first idea to finished video, for organizations like yours, and taught more than 100 non-profit teams to make their own. I know where in-house teams get stuck, and how to get them moving.
- Experience
- 20 years producing video. Founder of Skylight Visual Media.
- Teaching
- More than 100 non-profit teams taught to make video in-house, most with no technical background. More than 100 college students taught video production.
- Clients
- Grain Farmers of Ontario, Syngenta, OMAFRA, Ontario's mutual insurers, Activa, Farm & Food Care Ontario
- Based
- Elmira, Ontario. Working across Canada.
SC 04 / The plan
Three steps tobetter video.
Step 01INT. YOUR OFFICE — DAYStart with a chat
Thirty minutes about what your team is trying to do. No cost, no pitch.
Step 02INT. EDIT SUITE — DAYGet your Video Diagnosis
Show me your last few videos. We find what isn't working together, and you leave with an action plan.
Step 03INT. ON LOCATION — DAYBuild your next video with a pro beside you
Your team plans, shoots and edits a real video it needs. I coach every step.
SC 05 / What changes
Turn yourmarketing teaminto a video team.
More capacity, without adding headcount. Here's what your team can do by the end.
- 01
More video from the team you have
A repeatable process from brief to final cut, with AI doing the busywork, so video stops eating the week.
- 02
Video that looks like your brand
Clean sound, good light, a consistent look, and real people who come across like themselves.
- 03
A plan behind every video
Each one starts with an audience, one message and a goal, and fits your marketing plan.
- 04
Shoots that go right the first time
A shot list before the camera rolls. No more fixing it in the edit.
- 05
Results you can show your boss
You know what each video was for, and whether it worked.
- 06
A team that needs me less every month
The goal is your team doing it well on their own.
SC 06 / Working together
Ways we canwork together.
01↗
$1,500fixed
Video Diagnosis
Show me your last few videos. Find out exactly what isn't working, and leave with an action plan. Credited toward the 90-Day Video Build.
02↗
$4,000per team
The 90-Day Video Build
Your team makes a real video it needs, with me coaching every step.
03↗
$1,250per month
Senior Video Lead
For a steady video pipeline: a senior producer coaching your junior or non-video person for six months.
SC 07 / Getting started
Start with a conversation.
Tell me about the video you're working on and what's been getting in the way. I'll tell you honestly whether I can help. If I can't, I'll point you to someone who can.
Book a 30-minute chat ↗Prefer to start on your own?
Plan your next shoot in a few minutes.
The free Shot List Builder walks you through the shots an edit needs, in plain language, and gives you a PDF your crew can tick off on the day.
Try the Shot List Builder ↗SC 08 / In plain words
What is a fractional video lead?
A fractional video lead is a senior video professional who works with your marketing or communications team on an ongoing basis, without being a full-time hire. Your team keeps making video in-house. I provide the planning, creative direction, training and reviews a senior video person would, so your video looks professional and gets results. I work with Canadian organizations of 50 to 1,000 people, especially mutual insurers, credit unions, farm organizations and agri-businesses, equipment dealers, and home builders and brokerages. Most teams start with a Video Diagnosis, a review of their recent videos that ends in an action plan. From there, teams join the 90-Day Video Build, where they make a real video with coaching at every step, book hands-on workshops, or, for a steady video pipeline, add a senior video lead for six months of planning, footage reviews and cut reviews. Based in Elmira, Ontario. On-site across Ontario, and virtual across Canada.